The ‘4.0 Skills - Women’s Path to Ikigai
Technology, Entrepreneurship, Self-Development and Agility’ conference

Is designed to utilize the world’s focus on Expo 2020 as a platform to showcase the issue of female entrepreneurship particularly in the technology sector, and on the basis of the experience of leading global women tech leaders from the public, private sector, academia, and NGOs identify the broader commercial and personal factors that can lead to the establishment and development of more successful businesses by women tech entrepreneurs, more women in the Jobs of the Future, and the Post-COVID recovery in the GCC.


Ikigai (生き甲斐, “a reason for being”) means having a direction or purpose in life, providing a sense of fulfillment to a person, and towards which they may take actions, giving them satisfaction and a sense of meaning. Ikigai is represented at the center of four circles interconnected that are:
– Mission: What you love
– Vocation: What the world needs
– Profession: What you can get paid for
– Passion: What you’re good at
The “balance” of these elements contributes to a person’s happiness; all are crucial to the “reason for being”. The people of Japan and the organizers of this event believe that everyone has an Ikigai.

The organisers

“The European Union, through its EU-GCC Dialogue on Economic Diversification” project, contributes to supporting the GCC countries’ ongoing process of economic diversification away from the hydrocarbon sector.

The project is addressing a number of key issues to support and enhance trade and investment links between the EU and GCC member countries. The project proactively promotes the participation of women stakeholders from both the EU and GCC across all its activities through ensuring the participation of women in technical working groups, roundtables, training, and study visits and through disseminating successful business cases of women entrepreneurs.

The European Centre For Women in Technology

European Centre for Women and Technology (ECWT) is a European partnership of more than 130 organizations and 30 + national chapters in women and technology development from government, business, academia, and non-profit sectors.

ECWT serves as a European single point of contact for information, collection and analysis of data, research and the development of appropriate methodological tools to attract more girls to Science, Technology, Engineering and Mathematics (STEM), for nurturing and retaining women in the knowledge economy. ECWT is endorsed by the European e-Skills Association as the leading community for women in tech in Europe.

For this Event
Who's Speaking?
Directions for the Parking location
Sweden and Spain Pavilions

The Sweden and Spain Pavilions are located in the Sustainability District. After entering through the Sustainability entrance, head straight. The Sweden Pavilion will be on your left-hand side next to the Lithuania Pavilion. The Spain pavilion is on your right next to the New Zealand and Singapore Pavilions. 

Google Map: Sustainability Parking.